The colours used in the magazines front cover each have a meaning. The red means passion, love and anger, the how to be cool coverline could be used as in a passion for being cool, same as the heading FHM as in a passion for reading the magazine and how inspiring it can be and Michelle Keegan is the sexiest woman in soap would most probably represent love because of her looks and beauty.
The gender for this magazine looks as if it is a male because there is a women naked in the bath. This is most likely going to be a males magazine because men are attracted to really hot women, so by putting a women in a bath NAKED will defiantly attract a lot of straight men. This can be bought by a female non the less because some women could want to read about what the model is saying because they want to know how they get famous or just want to know about theirs lifes.